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Monitoring the External Environment

Technology is evolving and our behaviour is changing. You, the entrepreneur, need to keep up with what is happening around you so that you also keep up with the times. What is the competition doing? Where are today’s customers? That’s what we mean by monitoring the external environment.

Most monitoring can be done on the internet. Nobody can follow everything that is going on, so it’s important to find the quickest sources of information that is important to you.

Monitoring the External Environment - tools

Att söka med Google
Mention
Google Alerts
Talkwalker
Google nyheter


Monitoring the External Environment - advanced

The Cry For The Crowd: 4 Steps To Crowdsourced Intelligence


Monitoring the External Environment - examples

5 steg för ett effektivt företagande


Current Analysis

When you know more about the external environment, you need to determine where you yourself are placed within it. Does your business stand out? Are you where the customers are? Does your staff have the right skills and competence? Where are you putting your money? That’s a lot of questions, but each must be answered to check if your business is on the right path.

A current analysis should be so simple that you can conduct one on a regular basis. It’s not enough to only check your current situation once.

Current Analysis - examples

Följande Examples visar validering av personer som ska in på arbetsmarknaden. Validering är även ett effektivt sätt för en organisation att bli medveten om och att ta tillvara de anställdas kompetens. Processen för genomförande är samma oberoende av om initiativet tas ur individ- och/eller organisationsperspektiv.

Hjälp med validering
Nationella riktlinjer för validering
Validering el
Validering möbeltillverkare
Validering vård och omsorg
Validering maskinförare
Validering målare
Validering träarbetare bygg


Schedule and Action Plan

You’ve found areas of improvement for your business. Now you need to draft a plan showing when and how you will make changes: you need a Schedule and Action Plan. Such plans are never hard and fast. There must be room for changes depending on what is happening in the business.

A schedule is also important so that you can look back and compare to see if you have achieved your goals.

Implementation

Time to put your words into action. New skills can result in increased job satisfaction, pride and financial profit for the business. Employees who feel that they are developing professionally have more motivation.

Today you can learn exactly what you want to learn precisely when and how you wish. The internet allows you to find the most detailed of information about any subject. Another useful means is to meet other entrepreneurs and learn from each other.

Implementation - tools

Cursera
Google Drive

Evaluation/Follow-Up

That’s it – for this time. Now it’s up to you to keep up with your learning – but still take a moment to think about what you have learnt on this occasion so that you know what you will and won’t do next time.

Employees who have learnt something new can share this with their colleagues – during coffee time, for example. The more competent your employees and colleagues are, the less vulnerable your company is.

Evaluation/Follow-Up - tools

Mentimeter
Handledning inför utvecklingssamtalet