Monitoring the External Environment
Technology is evolving and our behaviour is changing. You, the entrepreneur, need to keep up with what is happening around you so that you also keep up with the times. What is the competition doing? Where are today’s customers? That’s what we mean by monitoring the external environment. Most monitoring can be done on the internet. Nobody can follow everything that is going on, so it’s important to find the quickest sources of information that is important to you.